Services
Non-Profit
Digital & Social Media Design
Project
Running Springs PTA
Location
Anaheim, CA
Project Type
Non-Profit Fundraising
Credits
Photography: Treestone Design
Info
This project centered on a high-energy promotional campaign for a local non-profit fundraiser. Beyond visual production, the work required a disciplined consumer strategy. We executed a strategic social media calendar that prioritized audience engagement through targeted content—including short-form video, carousels, and interactive stories—timed specifically to peak community engagement windows. The approach applied advertising principles to optimize for algorithmic reach, ensuring every post delivered a clear call to action. By balancing evergreen content with timely event updates and collaborative community features, the strategy fostered deep connection and streamlined the path from outreach to participation, keeping the audience informed and inspired without overwhelming them.
Project Notes
Please note that this work was performed strictly on a volunteer basis. Treestone Design received no profit, and this project does not constitute an endorsement by the associated organization. Additionally, the Association logo, and the Run-a-thon logotype were pre-existing assets provided by the organization. These elements were developed by third-party contributors; while we performed necessary technical cleanup and tracing to optimize these files for production, we do not claim ownership of the original design concepts.
