Retail Visual Merchandising & Signage

Retail Visual Merchandising & Signage

Retail Visual Merchandising & Signage

Collaborating with visual merchandising teams to design large-format graphics, promotional signage, and floor displays that bridge seasonal creative direction with functional placement, enhancing the overall retail shopping experience

Collaborating with visual merchandising teams to design large-format graphics, promotional signage, and floor displays that bridge seasonal creative direction with functional placement, enhancing the overall retail shopping experience

Services

In-Store Merchandising

Environmental Graphics & Signage

Print & Marketing Collateral

Brand

Guess?, Inc.

Location

Los Angeles, CA

Project Type

Retail Design

Info

Collaboration with visual merchandising teams to develop cohesive graphics and layouts for high-impact retail environments. The work involved the production of large-format window displays and promotional signage heavily featuring editorial model photography. The scope also extended to designing specialized floor signage for denim collections to assist customers in navigating product options on the sales floor. Significant time and effort were dedicated to on-site press-checks to ensure strict color accuracy and visual fidelity, ensuring each asset accurately represented seasonal creative concepts and delivered a consistent, high-quality retail experience.

Project Notes

This work was executed during professional tenure at GUESS?, Inc. and is featured here to demonstrate experience in retail and production design. It was not commissioned by or created through Treestone Design.

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