This project involved the development of packaging and identity systems for a specialized line of athletic footwear. Responsibilities included the layout design for shoe boxes and promotional brochures, ensuring consistent brand application across all materials. The role required meticulous attention to technical mechanicals, including pre-flight file preparation and color management, to ready designs for the printing press. Additionally, the project scope encompassed the creation of product hang tags, integrating provided photographic and iconographic assets into a cohesive visual system for the final retail rollout.