This project focused on the technical production and rollout of comprehensive packaging and marketing materials for a lightweight athletic running shoe line. The scope covered the production of product-specific assets including specialized hang tags, lace loops, and informative product brochures tailored for both male and female collections. Beyond the core packaging, the work extended to the execution of retail-ready collateral, including shelf talkers, modular counter displays, and interactive folding cubes. Every element required precise attention to technical file preparation and structural design, ensuring that complex assets—such as the folding cubes and counter displays—retained high visual fidelity while remaining functional and impactful within busy retail environments.